journal of consumer research (JCR)journal of consumer marketingJMJMRJournal of advertising
资源:打开就可! _d8f95cc7-c7df-4a8d-af70-html~tscsbdc/iag/c-pdf
营销新视野
看你是 什么行业营销 不同行业营销模式 完全不同的
中国第一本营销类期刊是《销售与市场》 还有《成功营销》、《现代营销》、《投资与营销》、《商界》和《智囊》等等
我觉的写论文其实基本框架都是一样的~就看你是怎么把框架填充好~填充是一个输出的过程,你只有脑子有货才有东西输出~所以,我还是建议你看下(现代市场营销)这样的期刊论文,再多看看~找找自己的写作灵感吧
论文只要3000字的话也不算很多呀~这样的期刊其实有很多的~还有~网上应该也能找到这样的论文让你学习的!像那个<计算机科学与应用>就可以的~你去看看看吧
题目都没有~~~~~~~~
市场营销的论文首先要提出你的新的观点,然后围绕这个观点展开论述,旁征博引利用别人的一些成果,可以引荐一下,然后隐身自己的论点
[1] 菲利普•科特勒, 郭碧翔 市场营销的产生与发展[J] 商业研究, 1985,(02) [2] 雒永信 搞好市场营销 促进经济发展[J] 彭城职业大学学报, 1996,(04) [3] 范丽亚 如何强化市场营销[J] 现代金融, 2004,(02) [4] 张庆胜 论市场营销中的亮点广告[J] 金融与经济, 2005,(04) [5] 叶文琴 要区分广义推销和狭义推销[J] 公关世界, 1996,(10) [6] 周静 说说市场营销与推销[J] 新农业, 2001,(05) [7] 奚中利 浅议对市场营销的再认识[J] 新疆金融, 2005,(03) [8] 王利 [市场营销知识讲座二] 对市场营销的理解[J] 改革与理论, 1996,(03) [9] 连朝勃 市场营销新观念[J] 农机质量与监督, 1998,(01) [10] 张明毅 关于市场营销工作的几点思考[J] 煤炭经济研究, 1999,(01) [1] 罗国民 中国市场营销发展趋势探索[J] 南开管理评论, 2000,(02) [2] 苏文浩,潘城文,黄金铝,张敏 中国市场营销理论发展的趋势探讨及其前瞻性分析[J] 和田师范专科学校学报, 2006,(06) [3] 温凤雷 市场营销发展新趋势探索[J] 中国科技信息, 2005,(03) [4] 陈巍 市场营销发展新趋势[J] 市场研究, 2007,(09) [5] 孙巧霞 市场营销的发展趋势[J] 中国有色金属, 2006,(07) [6] 杨淑红 浅析我国市场营销的现状及发展趋势[J] 科技资讯, 2007,(12) [7] 肖创林 浅谈市场营销的发展趋势[J] 科技经济市场, 2006,(10) [8]市场营销十大趋势[J] 农化新世纪, 2007,(03) [9] 白素杰,郭鹏 浅谈新经济时代的五大营销理念[J] 经济师, 2004,(11) [10] 郭小鹏 新经济时代市场营销发展新趋势[J] 现代焊接, 2007,(10)
2、(美)约翰A昆奇著,吕一林译,?市场营销管理—教程与案例?北京北京大学出版社,2000 3、查尔斯戴克著,李圣贤译宝洁的观点内蒙古内蒙古人民出版社1999 4、JamesAFitzsimmons著,张金成范秀成译,《服务管理》,北京机械工业出版社2000 5、RaymondPFisk等著,张金成等译,《互动服务营销》北京机械工业出版社2000 菲利普�6�1科特勒营销管理[M]北京:中国人民大学出版社,2001
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晕,我就是学marketing的,人在国外大学,参考文献太多了,你要侧重哪方面的?销售,服务,品牌,策略,4p's,渠道具体点吧
你可以在(现代市场营销)里面看下别人发的论文是引用了别人哪些参考文献~你看下有什么对你是有用的~
Paul H2012 Academy of Marketing conference special issue-Marketing:Catching the technology wave[J],Journal of Marketing Management,2013,29:519-